Tune-Up Win-Back (2,000)
Free-tune-up promo call list, NON-MEMBERS only, exactly 2,000 deduped: T1 lapsed member <=24mo, T2 install non-member <=36mo, T3 past-service non-member (newest-first fill); excludes active members, on-the-board, do-not-service; ranked oldest-system-first; ST profile links + phones + last-note hooks
SEO Performance Scorecard
Self-computed organic-search scorecard (no agency file): SpyFu organic visibility (ranking keywords, top-3/10, clicks, value, trend) + competitor gap, tied to ServiceTitan organic-call revenue; regenerated recommendations each run
TGL Close-Rate Matrix
Which SERVICE techs generate the best-converting replacement leads, and on which visit type - close rate by tech x originating job type (deduped opportunities), date-windowed, click any cell/Total to drill into the leads with salesperson, status, and ST/Firebase links + a Service->Install funnel (jobs->TGLs->sold installs + base service revenue per job type)
Win-Back Call Queue
Pull-based distribution of the Tune-Up Win-Back 2,000: reps self-claim 10 at a time (cap 20 open), dial and disposition (booked, no-answer, callback, not-interested, bad number), stale claims auto-release; per-rep logins; manager view plus CSV export for Vince and Eric only. Separate login (.htpasswd_winback).